How Do Color And Personality Relate To Each Other?

While many people think that colors are not related to feelings, opinions or behavior, there are others who strongly believe in the relationship between color and personality. For example, very few people would choose clothes in a color they don’t like. Nor would they paint their living room that color.

Most people have one or more favorite colors. However, if you ask them the reason for this preference, few would be able to explain it.

Because of this, it seems that there is a connection between specific personality traits and preferences for one or the other color. Research into the psychology of color can help us understand this topic better.

Color and Personality: Individual Differences

It is a fact that each person perceives colors differently and gives them different meanings. There may be physical differences in how our senses perceive colors.

This is even more evident when there are conditions such as color blindness. However, everyone’s life story also seems to influence how they associate different colors with specific emotional states.

It can therefore be very difficult to come up with common rules and observations for different people. It can be even more complicated due to the following reasons.

Each color has different shades, some are cooler and some are warmer. Each shade can trigger different kinds of emotional responses, even if they come from the same base color.

Sometimes there is also a disconnect between the values ​​and preferences of a particular person. A person might choose a certain color in one context, while in another situation he prefers a different color.

For example, black can be synonymous with class and elegance for some people. Others may associate it with darkness and sadness.

Studying the relationship between color and personality

In most cases, the color of an object clearly influences people’s choices. However, not much scientific evidence has confirmed this. This is because many of the conclusions from studies are derived from circumstantial evidence.

While no solid scientific evidence validates the relationship between color and personality, there are some globally accepted principles and phenomena in the field of color psychology.

For example, there is some consensus when it comes to affirming that the colors a person prefers reflect to some degree their psychophysical and cognitive state.

In addition, some psychologists interested in this topic suggest that avoiding a certain color is generally not positive. They therefore recommend that we try to incorporate at least a small amount of each color into our lives. This seems to indicate a greater psycho-affective balance.

Tell me your color and I’ll tell you your personality

Everything seems to indicate that most people usually choose one color over another because of the individual and specific circumstances of each day. These choices are made with regard to clothing, decoration or food, among other things.

Therefore, we might infer that regularities in our choices of different colors reflect regularities in our personality. Therefore, there would be a certain connection between color and personality.

What color psychology often brings up is that drastic changes in the choice of one color over another reflect a person’s mood and their life essence.

On the other hand, researchers have argued that changing from one preferred color to another also reveals another aspect. With this change, we may try to develop new qualities to cope with the changed circumstances in our lives.

Colors and our personal characteristics

Finally, here are some personality traits that psychology has associated with certain colors over the years:

• Red –  Represents willpower, ambition and energy.
• Blue – This color defines the tendency to adhere to a fixed set of principles and values ​​and the desire to live by them.
• Yellow – This color can indicate a dreamy and perfectionistic personality.
• Green – Suggests a strong preference for safety and recognition.

• Orange – We can associate this color with a constant desire to be together and spend time with other people.
• Black – Related to willpower and independence.
• Brown – This color suggests a desire for a simple life and for the formation of strong bonds of friendship.
• White – People who choose this color strive for simplicity, openness and purity.